By Jeff Sherman OnMilwaukee.com Staff Writer Published Oct 24, 2013 at 12:41 PM

Robert Simonson, a Milwaukee native who "writes about spirits and cocktails (and sometimes wine and beer) for The New York Times," has a long feature on today’s NYTimes.com recalling his recent "36 Hours in Milwaukee."

The Times' Maura Casey wrote a similar piece about Milwaukee in 2008

A regular Times feature, the 2013 Milwaukee tour begins with this introduction:

"Milwaukee is a city that evolves slowly. Its roots as a blue-collar town – as the German Athens, as Brew City – are still evident in the names of local landmarks (Pabst Theater, Pfister Hotel, Miller Park, where the Milwaukee Brewers play); the neatly demarcated enclaves that still retain strong traces of their ethnic origins; the countless cozy neighborhood taps; and the locals’ love of sausage, cheese and beer, not to mention the array of festivals (German Fest, Irish Fest, Polish Fest) that overtake the lakefront every summer. Yet this city – Wisconsin’s largest, population 600,000 – is hardly a backward-looking place. Following a few decades of diminishing population, numbers have risen slightly in the years since the 2010 census, much of the increase due to young people moving into a few revived downtown neighborhoods like Walker’s Point and the southerly, suddenly hip Bay View, with its bars and galleries. The result is a city that possesses a renewed vitality while still holding on to an Old World character."

The Milwaukee Art Museum, Mader’s, Lakefront Brewery and Leon’s are featured in the photo gallery for the story. Eight other Milwaukee-area stops are included in Simonson's story that also will appear in print on Sunday, Oct. 27 on page TR8 with the headline: Milwaukee.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.