Last month, we saw Milwaukee’s finer assets touted to the readers of Vogue Magazine, which declared The Cream City "the Midwest’s coolest (and most underrated) city."
And now "Goop," Gwyneth Paltrow’s $250 million lifestyle brand is following suit, listing Milwaukee among "The Four Most Underrated American Food Cities," along with Asheville, North Carolina; Maui, Hawaii; and Portland, Maine.
The article, which appears without a byline – insinuating, perhaps, that the recommendations come from Paltrow herself – highlights numerous restaurants including Ardent, Braise and Bass Bay Brewhouse. And there are shoutouts for Milwaukee Public Market and the Milwaukee Art Museum along with boutique hotels, including the Iron Horse and the Kimpton Journeyman.
In classic West Coast style, it lauds the city for its "delightfully unpretentious restaurants," noting that "it’s precisely because of its under-the-radar status that visitors are rethinking Milwaukee."
And, although it falls prey to the ignorant notion that Milwaukee continues to reside "in the shadow of Chicago," it does eschew the common stereotypes that are all-too-often the focus of national publications.
"One weekend here," the post says, "And you’ll learn that Milwaukee (and Wisconsin in general) is so much more than beer and dairy."
It's a remarkably accurate statement from a publication that regularly touts practices like bee-sting therapy, vaginal steaming and putting jade eggs in one’s vagina for spiritual cleansing.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
