Nomad owner and Lowlands Group co-founder, Mike Eitel, has announced he will not be a part of the Pabst Brewing Co.’s brewery project due to a change in focus. It was reported earlier this summer that he would open a restaurant in the Pabst brewery complex in 2016.
"I absolutely love the project and the people working on it, but I have informed the group of my decision to focus my attention and my energies on my two current brands," Eitel says.
"It was a difficult decision, but in the end I think it's best for all parties involved."
Eitel's current brands, Nomad World Pub and Panga Bar and Grill, are set to expand locally with renovations in 2016 and Eitel says he eventually hopes to grow both concepts to other markets further down the road.
Eitel, who left his co-CEO role at Lowlands Group in the fall of 2014, owns both brands with his wife, Kristyn Eitel, who is also a partner at BelAir Cantina.
In early June, the duo spun off a lifestyle brand called Nomad Boardsports, a complement to Panga Bar and Grill in the Village of Summit on Upper Nemahbin Lake.
Recently, Eitel also decided to scale back on the planned expansion of Nomad World Pub when he saw the price tag.
"We’ve gone back to the drawing board. At this point it’s a clean piece of paper," says Eitel.