At 7 a.m. on Wednesday, March 9, the former Grasch Foods at 13950 West North Ave. in Brookfield will reopen as a Sendik's Food Market.
The news comes on the back of the February announcement that Grasch owners Bob Grasch, Bill Grasch and Mary Jo Stark would retire from the grocery business and leave their legacy in the hands of the Balistreri family, which owns a string of Sendik's grocery stores.
The red-bag Sendik’s store promises to continue the Grasch legacy of superior customer service, high-quality food products and a personalized shopping experience.
The Brookfield store will be open daily from 7 a.m. to 9 p.m.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
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