By Lori Fredrich Senior Food Writer, Dining Editor Published Feb 02, 2016 at 4:35 PM

It’s a dreary, rainy sight outside today. Fortunately, there’s a bright spot to look forward to on the horizon.

After a few minor delays, the new Drink Wisconsinbly Pub, located at 135 E. National Ave., is slated for its grand opening on Wednesday, Feb. 10. And it sounds like the bar and restaurant will be comfy, cozy and full of downright Wisconsin fun.

The ownership team for the new pub includes Laura van Heijningen, formerly of Blue Jacket, former MOCT owner Nebi Torbica and Richard Lorbach of Drink Wisconsinbly, the state’s unofficial lifestyle brand.

The menu, created by Chef Kevin Sloan of the Pabst Theater Group, will be executed by former MOVIDA sous chef David Sapp and promises a slew of traditional Wisconsin items including a butter burger, paprikash wings, and hot ham and rolls on Sundays.

Meanwhile, the bar will be serving up classic Wisconsin old fashioneds, ice cold brews and more.

The Drink Wisconsinbly Pub will be open Monday through Thursday from 4 to 10 p.m. (bar service until 1 a.m.); Friday from 4 to midnight (bar service through close); Saturday from noon until midnight (bar service until close) and Sunday from noon to 10 p.m. (bar service until 1 a.m.).

Stay tuned to OnMilwaukee for a preview of the space and menu.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.