The Milwaukee Bucks announced today a new partnership with athletic merchandise retailer Name of the Game to expand the Bucks’ retail presence at area malls. As part of the arrangement, the Bucks Pro Shop will begin operating out of Name of the Game locations at the Bayshore, Southridge and Mayfair Malls, as well as a stand-alone location in Madison, next week.
Bucks Pro Shops are the exclusive location for fans to find authentic Bucks gear and previously only operated inside the BMO Harris Bradley Center on event days. Additionally, Bucks fans will see pop-up retail locations at Milwaukee festivals throughout the summer.
Name of the Game, a division of Gold Country, Inc., is a chain of retail stores carrying officially licensed merchandise for regional collegiate and professional sports teams. Along with their Bucky’s Locker Room and Insignia brands, Gold Country, Inc. operates 14 stores within the state of Wisconsin.
Here are the locations that will feature expanded selection of Bucks merchandise starting next week:
Name of the Game Bayshore
5800 N. Bayshore Drive (inside near Champs Sports)
Name of the Game Southridge
5300 S. 76th St. (upper level near Macy’s)
Name of the Game Mayfair
2500 N. Mayfair Road (near the food court)
Name of the Game Prairie Towne
225 Junction Road, Madison