Milwaukee’s first (and Wisconsin’s only) Ben & Jerry’s scoop shop softly opened on Sunday, July 14 at 203 N. Broadway in the Historic Third Ward (the former home of Paintball Dave’s).
Operated by Tricia and Fred Rasmussen, the ice cream shop offers a daily selection of 34 flavors of ice cream, non-dairy ice cream and sorbet. Scooped flavors are available in cups, housemade waffle cones or sundae bowls) and dipped waffle or sugar cones. Guests can also order sundaes, shakes, sorbet slushies, root beer floats and hot chocolate.
The interior of the shop has a modern rustic feel with wooden paneling, white and lime green tile and plenty of positive Ben & Jerry’s messaging.
Take a peek down the hallway and you’ll also find a locally themed mural teeming with euphoric B&J’s cows.
Scoop it up!
The selection of flavors includes Ben & Jerry’s “Top 10 favorites”: Americone Dream, Cherry Garcia, Chocolate Chip Cookie Dough, Chocolate Fudge Brownie, Chunky Monkey, Half Baked, Milk & Cookies, Phish Food, Strawberry Cheesecake and The Tonight Dough.
There are also newer offerings like Mango; Impretzively Fudged (chocolate ice cream with fudge-covered pretzel pieces and pretzel swirls); Marshmallow Sky (marshmallow ice cream with marshmallow swirls and gobs of chocolate chip cookie dough and chocolate chocolate chip cookie dough); PB S'more (toasted marshmallow ice cream with peanut butter cups, graham cracker pieces and marshmallow swirls); and Strawberry Cheezecake (oat-based version of the classic).
There’s even something for your pup! Two Doggie Desserts are available including Pontch's Mix (frozen treat with peanut butter & pretzel swirls) and Rosie's Batch (frozen treat with pumpkin & mini cookies).
In addition to seating inside for about 12 customers, patio seating for another dozen is available at three tables on the scoop shop’s sidewalk patio.
Ben & Jerry’s is open daily from 11 a.m. to 9 p.m. Catering is also available. For more information, follow Ben & Jerry’s Milwaukee on Facebook or visit its website.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
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