Milwaukee hip-hopper JC Poppe has been penning his Milwaukee UP Brew City hip-hop blog for OnMilwaukee.com. But before he was writing about hip-hop, he was writing hip-hop. Now, Poppe is launching two full-length records at the same time. "Shadowlands" grew, he says, out of his family life and his role as a husband and father. "Tea Party," meanwhile, is more a product of the world at large and how Poppe views it.