Whitefish Bay mom Heidi Schmid has always tried to do right by her curly hair. So in an attempt to revitalize her curls, in 2006 she "cobbled" together a prototype of a product that would restore moisture to her hair and allow her to restyle it the second day after washing. Thus was born Q-Redew, a handheld hair steamer that has been getting a positive response in the beauty world.