Two years before the 72-acre subdivision was platted in 1925, newspapers carried advertisements placed by landowner and seller Wisconsin Land and Realty Exchange boasting of Gale Crest Park's unique-ness. "Gale Crest Park is a revelation - why? Because it's a sub-division that is different ... It's new in idea, in design and environments. No home site has ever been offered at the price to equal the value."