Pieper Properties today announced the latest addition to The Mayer Building, 342 N. Water St., at St. Paul Avenue, in the Historic Third Ward.

Home furnishings retailer West Elm has leased the entire first floor space at the signature Third Ward corner location.

Since its launch in 2002 in Brooklyn, West Elm has sold personal style home furnishings.

West Elm also collaborates with independent artists and craft communities to create statement pieces and seasonal collections that make a positive impact on people and the environment.

The 11,250-square foot Third Ward store also will feature a curated selection of products made by local Wisconsin artists and makers through West Elm’s LOCAL initiative.

West Elm, a wholly owned subsidiary of Williams-Sonoma, Inc., offers a complete assortment of products for the home including furniture, bedding, bathroom accessories, rugs, curtains, lighting, decorative accessories, dinnerware, kitchen essentials and gifts.

"We are thrilled to welcome West Elm to The Mayer, the bustling Third Ward retail scene, and Milwaukee.  West Elm will be an asset to the greater Milwaukee area and provide an even richer retail experience for residents and employees of and visitors to the Third Ward," said Ann Pieper of Pieper Properties. 

A grand opening for West Elm in the Mayer Building is expected in Spring 2015.

Marianne Burish and Cory Sovine of Siegel-Gallagher represented The Mayer Building in the lease deal.  Bruce Westling of NAI/MLG in conjunction with Scott Muller of CBRE-Dallas represented Williams-Sonoma.