For nearly a century, We Energies has produced its annual holiday cookie book showcasing recipes submitted by Wisconsin residents which contribute to a theme.
This year, the Cookie Book celebrates childhood memories with 37 delicious recipes, each accompanied by a story from the baker about their cookie.
Get yours
You can officially download your copy online beginning Friday, Nov. 1, at 8 a.m.
Alternatively, you can pick up a copy in person on Saturday, Nov. 2 from 9 a.m. to 1 p.m. at American Family Field in Milwaukee or the Fox Cities Stadium in Appleton, Wisconsin. Additional Cookie Book distribution events will be held at locations across Wisconsin throughout November. Check out the schedule and details online.
Cookies for kids of all ages
This year’s book offers treats for everyone, from classics like Grandma Valeria’s Christmas Sugar Cookies to the innovative Orange Dreamsicle Cookies.
It also includes recipes from bakers of all ages, including 12-year-old Lorelei Hardt from Oconomowoc who created the Choco-Butterscotch Potato Chip Cookie that can be found on page 11 of the 2024 book.
“Last year, while my mom was baking her traditional cookies, I created this one all on my own,” says Lorelei. “I’m 12 years old, and this cookie has my three favorite things: chocolate, potato chips and butterscotch. I love the sweet and salty together.”
A holiday tradition
The first We Energies Cookie Book was introduced in 1928. Back then, the company was known as the Milwaukee Electric Railway & Light Co. and the book was created to promote the use of the company’s electric appliances.
Over the years, there were gaps in the book’s publication. But the book quickly became a time-honored tradition for families marking the unofficial start of the holiday season. In some families, the books have been collected for years and passed down through the generations.
Baking sweet treats during the holiday season is a festive activity you can do with family or friends. It builds bonds, creates memories and – maybe most of all – allows you to spend time with people you love.
We hope you’ll consider picking up a copy and making the We Energies Cookie Book part of your beloved holiday traditions.
As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
