By Lori Fredrich Senior Food Writer, Dining Editor Published Nov 30, 2021 at 2:01 PM

As the 3rd Street Market Hall gears up for its debut in early 2022, guests can get a sneak peek at the new food hall while lending support to families impacted by the tragic incident which took place at the Waukesha Christmas parade.

United for Waukesha, a charitable benefit, is slated to take place at the market hall, 275 W. Wisconsin Ave., on Wednesday, Dec. 22 from 5 to 8 p.m.

The benefit, which aims to raise funds for families impacted by the charity, is made possible through a collaboration between the 3rd Street Market Hall, The United Way, Waukesha County Community Foundation, Molson Coors, Visit Milwaukee and Associated Bank.

Tickets for the event, which can be purchased online, are $100 each and include a preview of the space, food from up to 15 vendors and two drinks. All proceeds will be donated to the United for Waukesha Community Fund.

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.