Following on the heels of WJZX-FM (10.6.9), which dropped its "smooth jazz" format yesterday, WQBW-FM (97.3) has dropped its rock identity.
There's already a Facebook page for the station's new top-40 identity, dubbed "Radio Now." Among artists being played are Adam Lambert and Beyonce.
WJZX moved smooth jazz to a sub-channel available on HD radio at noon Thursday, and is transitioning to its new identity.
The coming of a new way of measuring radio ratings, Arbitron's portable people meters, could lead to more shuffling of the radio dial, both before they take over this year -- and after the new numbers start coming in.
Oh, and sorry for the delay in this blog post. I'm on a Memorial Day weekend trip out of range of Milwaukee's radio dial.
Tim Cuprisin is the media columnist for OnMilwaukee.com. He's been a journalist for 30 years, starting in 1979 as a police reporter at the old City News Bureau of Chicago, a legendary wire service that's the reputed source of the journalistic maxim "if your mother says she loves you, check it out." He spent a couple years in the mean streets of his native Chicago, and then moved on to the Green Bay Press-Gazette and USA Today, before coming to the Milwaukee Journal in 1986.
A general assignment reporter, Cuprisin traveled Eastern Europe on several projects, starting with a look at Poland after five years of martial law, and a tour of six countries in the region after the Berlin Wall opened and Communism fell. He spent six weeks traversing the lands of the former Yugoslavia in 1994, linking Milwaukee Serbs, Croats and Bosnians with their war-torn homeland.
In the fall of 1994, a lifetime of serious television viewing earned him a daily column in the Milwaukee Journal (and, later the Journal Sentinel) focusing on TV and radio. For 15 years, he has chronicled the changes rocking broadcasting, both nationally and in Milwaukee, an effort he continues at OnMilwaukee.com.
When he's not watching TV, Cuprisin enjoys tending to his vegetable garden in the backyard of his home in Whitefish Bay, cooking and traveling.
