OnMilwaukee.com Live Blog: Super Bowl XLIV

Nielsen Media Research says 51 percent of us are tuning in to Sunday's Super Bowl match-up for the ads, rather than the game. And even if you're watching the action on the field, the commercials can catch your eye. So here's a place to join the discussion with media columnist Tim Cuprisin and other members of the OnMilwaukee.com staff.

By OnMilwaukee Staff Writers Published Feb 07, 2010 at 3:05 PM

It's the biggest TV event of the year -- with the NFL hoping that 100 million people will be tuned in.

But not everybody watches for the on-field action. In fact, Nielsen Media Research says just over half of us are watching for the commercial action.

Rather than wait 'til tomorrow, start the conversation about what are often the best ads of the year this evening, as the game unfolds, with OnMilwaukee.com's media columnist Tim Cuprisin.