Recently, the Milwaukee Repertory Theater started offering $10 tickets to people under age 40. The goal is to attract young people to performances because, currently, most audience members are older.
Apparently, many fine arts groups are experiencing the same thing. Some say it’s because there are too many entertainment options these days, from independent art groups to the Internet. Some also believe the lack of music education in schools is to blame.
What do you think? Do young adults care about the fine arts any more, or are the fine arts a dying form of entertainment in Milwaukee? Sound off now.
The fine arts are alive and well with people of all ages. There might not be as many young people who attend the ballet or the symphony or a theater performance, but there are enough enthusiasts to keep these groups around for a long time. The Rep has the right idea, and other groups should do the same thing, so younger folks can get exposed to the fine arts.
The fine arts are under attended by young people and in jeopardy. Young people have so many options that they are less likely to attend a fine arts performance. Discounted tickets like those offered by The Rep are a good idea, but probably not enough to make a huge difference in youth appeal.