Welcome to a weekly segment called "Social Circle." It's a group effort between readers, social networkers and the OnMilwaukee.com editors. Every Monday, we ask a question via Facebook and Twitter and then post the responses from our Facebook "likers" and Twitter followers in this column. Well-known Milwaukee movers and shakers will contribute, too.

For the first time, a winter storm got a moniker just like hurricanes and tropical storms usually do. Thursday's storm, which didn't produce blizzard-like conditions for Milwaukee, was named "Draco."

According to The Weather Channel, naming a storm raises awareness and makes it easier to follow a weather system's progress, reference in print / conversation and to remember.

However, many members of the Social Circle aren't buying it.

Here they weigh in on their thoughts on storm naming. Contribute your own via the Talkback feature.

Scott Bentley: "What does that mean? It's snow!"

Joe Cerniglia: "Who is the idiot who came up with the idea of naming storms anyway?"

Patrick Davies: "This should go both ways. Hot and sunny days need names, too."

Marin Webster Denning: "I like how Inuit folks do it, lots of words for the type of snow: wet, light, hard. That would be the way to go."

Brian Eisold: "It certainly doesn't warrant a Malfoy level of malice."

Craig Harnack: "Another stupid trend. And you thought stupid trends only came from California."

Jim Harris: "Dumb, unless they name them after famous dead people."

Kirk Jonssen: "Only if they name them after Bond villains and Batman's rivals. Better yet, porn actors and actresses. 'Peter North is expected to unload some of the white stuff later this evening' ... Is that absurd enough?"

Shelby Keefe: "I think it's just a marketing / branding thing and it has a yucky flavor to it, for me."

Theresa Kilkenney: "Dumb."

John Kimes: "Stupid. 'Hey you remember the three inches we got in 2012 from Draco?' Said no one ever!"

Shannon Knapp: "Lame."

Matt Koster: "Lame. They should only name storms that can kill people."

Dan Krass: "Taverns are the best place to be during severe winter storms, so I think I'll start naming them after the bar I'm at. Where were you during Winter Storm Chilly Willy's?"

Lisa Krolasik: "That's dumb."

Jeffrey Krawcyzk: "Overkill."

Adam Levin: "What happened with just calling it 'snow?'"

Myke Machak: "Can I name one after my favorite weatherman, Al Sleet?"

Lisa Malmarowski: "Oh, for the love of God / Goddess / Allah, etc. I'm in marketing and this is ridiculous."

Brian Pass: "I believe the land-locked meteorologists are compensating for having small hands."

Rod Paulson: "Personally, I think the whole thing is a bit Draconian."

Joanne Sablich: "It's new to me but why not, I like it. Otherwise we would just say the first winter storm or the second or the one that was on this date or that. Naming them makes things easier and edgier."

Anna Spankowski: "Stupid."

Chester Steve: "Ridic."

Jeanette Sunrain: "It's amusing."

Danielle Twardowski: "If it's going to be as pathetic as this storm was then no."

Keith C. White: "As a meteorologist, I hate it. It's sensationalism."

Carrie Wisniewski: "Kind of ridiculous. Do we have to catastrophize while simultaneously humanize everything? I just went to TMJ4 website to check out the doppler and there is literally a minute-by-minute breakdown and then I received an email from a client that said 'our office will be closed due to the horrendous conditions anticipated.'"