This is the fourth installment of an occasional series about people in Milwaukee who should be much more famous than they are.

Generally, they are people who haven't gotten the kind of recognition they deserve for the job they do. Onward!

Tim Sheehy – Sheehy – who makes a return to this list – heads the Chamber of Commerce and he and I have disagreed about a number of things over the years. He has been hard on public education but I think he's starting to realize that public schools need support just as much, if not more, than private schools. But I think his latest task is important. He is going to be the point man on the efforts to build a new arena for Milwaukee. I think he's the perfect man for the job. He is smart. He is connected. He is open to new ideas for financing and he has the ability to get people to the negotiating table. That's what it's going to take.

Ralph Hollmon – For 10 years Hollmon has steered the Milwaukee Urban League to a solid role in the quest to improve the lives of black people. He is not a saber-rattler but rather a smooth operator who can talk the talk with anyone. He knows the issues and the language and the barriers that face minority communities. He is dedicated to social justice and works tirelessly to achieve it.

Beth Weirick - She's the executive director of Milwaukee Downtown, but more than that, she has been a tireless advocate for the City of Milwaukee for at least two decades. She has always had a belief in the strength of the city, but she has never been blinded to things that needed fixing. Weirick (formerly Beth Nicols) is a woman who is not afraid to mix it up with the big boys in town and more often than not, she comes up a winner. This city would be a much more dreary place without her leadership.

Michael Pink – He's the artistic director of the Milwaukee Ballet and has become an integral party of the arts community. He has created some memorable performances and he has branched out as a choreographer for the Milwaukee Rep and other organizations. He's a smart and savvy artist who has helped the Ballet, which has not always enjoyed much stability, triumph artistically in a city not enamored of ballet.

James Hall Jr. – Hall has a long history as a civil rights and employment discrimination lawyer in Milwaukee. Several years ago when the Milwaukee branch of the NAACP looked like it was going to explode from the inside, with bickering and back biting the order of the day, Hall stepped up. A shy man who likes to work behind the scenes, he moved out front, engineered a successful election and took the reins of the venerable organization. Since he took over things have settled down and he has made the organization a major player in the battle over equal rights and opportunities for everyone. 

Jon Greenberg – He's the president of the Milwaukee Admirals, a job that's kind of like being Paul Revere. He rides around shouting "The Admirals are coming, the Admirals are coming," and not all that many people seem to pay attention. Greenberg is everywhere, making sure the Admirals are fulfilling community service responsibilities, promoting games, inviting fans to attend, never, ever seeming to tire of his task. Anyone who works so hard at something deserves to have good things happen to him. 

Paul Cebar – It seems like Cebar has been around forever. He started out with John Sieger in the R&B Cadets and has been the frontman for his own group for decades. He's a fount of knowledge about music, popular and obscure. He is generous with both his knowledge and his time. He's given a hand to dozens of artists who are just starting out. He has a droll sense of humor and if he doesn't always hit the right notes on his guitar, nobody seems to mind because of the abundance of charisma shining down on the adoring fans. This city is much richer because of his musical contributions.