Spa services, wine and beer tasting, an art auction and Sammy Llanas and Kurt Neumann of the BoDeans. They all hit the back nine at the U.S. Bank Championship's new "The Evening Round" event on Saturday at 4 p.m. following tournament play in the corporate village, alongside the 18th hole at Brown Deer Park Golf Course.
The BoDeans headline the festivities with a live acoustic set. The show is free with paid admission to the tournament.
Spa services, including chair massages, light therapy on the hands, and education on acupuncture are provided by two local relaxation venues -- White Sage Spa and Lakeside School of Massage. Wine tasting from Sendik's Market of Milwaukee, and beer tasting from Leinenkugel and MillerCoors round out the new event that seeks to drive non-golf fans to the region's only PGA Tour stop.
"This is a great opportunity for golf fans, and non-golf fans alike, to experience the region's only permanent PGA Tour event," says Dan Croak, tournament director. "The Evening Round is a fresh and first-of-its-kind approach for people to experience PGA Tour olf in Milwaukee, live entertainment, food and fun for the entire community to enjoy."
All proceeds from the U.S. Bank Championship will be donated to local charitable causes throughout Wisconsin. In 2007, the U.S. Bank Championship presented more than $525,000 to a wide variety of organizations, including youth development associations and sporting programs, hospitals and food banks.
"The U.S. Bank Championship is more than just a golf event," says Bill Bertha, president of U.S. Bank of Wisconsin. "It's also a charitable event that contributes to the Milwaukee community."
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
