I have a strange fascination with PETA. I’m not even a vegetarian, and I find many of their practices completely ridiculous, and yet, they have my attention. Their latest stunt is no exception.

The hardcore animal rights organization launched a national billboard campaign last week in Kansas City and it went up in Milwaukee this week.

The "Got zits?" billboard was prompted by a recent study published in the Journal of the Academy of Nutrition and Dietetics that claims there is a connection between acne and dairy products.

Hence, the billboard shows a teen with a pimple-covered face, a milk mustache and the words, "Got zits? Studies Show: Milk and Cheese Trigger Acne. Ditch Dairy."

The billboard is located on the south side of West Lisbon Avenue at 52nd Street.

"Teens care about animals, and they care about their skin – so ditching dairy is a no-brainer," says PETA Executive Vice President Tracy Reiman. "PETA encourages people of all ages to help cows and stay healthy by choosing the delicious and cholesterol-free plant-based milks, ice creams and cheeses that are widely available in grocery stores."

A previous 47,000-person study by the Harvard School of Public Health also concluded that the consumption of milk and other dairy products significantly raised the incidence of acne.

A dairy-free diet can also lower the risk of cancer, heart disease, and obesity in adults as well as allergies, ear infections and juvenile-onset diabetes in children.

However, I think a campaign that makes teenagers any more weirded out by food or drink consumption is just short of emotionally negligent. And yet, the other side of me once again commends PETA for their ruthless ability to cut through the clutter and get us to respond. Including this blog.

PETA's billboard is also headed to Cincinnati and Baltimore.