During the November sweeps, it takes the entire team at a local TV station to do its best to bring in more people to watch.

In the last week, we’ve talked about top stories and we highlighted local sports in prime time.

The promotion and sales teams need to do its part too. And for that, I offer what WTMJ-TV Ch. 4 is offering viewers of its 10 p.m. local newscast – a trip to the 2014 Winter Olympics.

"We know how much people in Southeastern Wisconsin love the Winter Games," Steve Wexler, executive vice president and GM at WTMJ, said in a statement. "To be able to give someone this once-in-a-lifetime experience is really exciting."

In this watch-and-win contest, viewers are asked to keep an eye out for the winning word and then log on to the station’s website before midnight that same evening for the chance to win the trip.

And if you like sports, travel and history like I do, then it truly could be an experience of a lifetime. The winning prize in Sochi, Russia, includes airfare, four star accommodations, ground transportation, hospitality and tickets to the Olympics Opening Ceremony as well as tickets to four competitive events.

"We really wanted to do something special, something extraordinary for our viewers as we begin the countdown to the winter games," Wexler told me when I asked about the idea for the station.

"Not only is someone going to win this incredible trip, but we hope they'll help us tell the story of what it's like in Sochi and report back to our viewers."

According to the NBC affiliate station, viewers can enter each weeknight through Thursday, Nov. 21. The winner will be randomly selected from the 16 nightly finalists and announced on Monday, Nov. 25.