That Hail Mary touchdown pass Aaron Rodgers threw to Richard Rodgers in Detroit to win the game and save Green Bay’s season? You can thank a few local guys and their dark-magic sense of humor for it.
In "Awaken the G-Force," part three of the Packers Mystic Ceremony trilogy of short fan videos that was released last week, the Lambeau shaman embarks on a journey to seek the help of a darker power in order to find answers and fix the franchise’s problems.
The shaman, a masked and absurd-looking Packers hobo/devotee who is the central recurring character in the series, begins his transcendent expedition on Lincoln Memorial Drive at Milwaukee’s lakefront. His journey, after traveling untold miles and traipsing through the woods, ends by ringing the doorbell (and farting) at the home of a mysterious wizard.
What happens inside?
Well, a little divination, lots of chanting and a dramatic séance for Rodgers, whose picture is taped to a candle-topped altar, resulting in a spiritual summoning of a Green Bay legend.
The final scene shows the shaman and the wizard sitting on the couch munching on snacks and drinking Miller Lite, watching the game against the Lions and wildly celebrating the crazy ending, as only a couple of supernatural cheeseheads can.
Unfortunately but understandably, given the high level of quality, most of the video was shot and edited two weeks before that game. But, as director and cameraman Vic Buell was putting the finishing touches on the film, the Hail Mary fortuitously happened and he obviously had to include it.
"It was the absolute perfect moment," he said. "I mean, you could not have scripted that any better. So I’d like to say the ceremony is why the Hail Mary worked, and vice versa – the Hail Mary worked to put the closing on the Mystic Ceremony trilogy."
Even though it wasn’t part of the original screenplay, Buell was happy to accept the notes Rodgers added to the script with the winning heave.
"It was just him ad-libbing," Buell said. "A little on-screen improvisation."
What would the ending have been if the Packers hadn’t won that way?
"I think we might have just had them watch it on TV, drop a couple F-bombs and grumble in despair," Buell said. "That’s sort of a realistic Packer-fan reaction."
Buell, 27, and his 28-year-old creative collaborators, actors Al Kraemer and Wilhelm Schaumburg and production assistant Andrew Nordstrum, are just fans who love making the videos on their own time and getting "a rise out of some disgruntled fans," especially the notoriously reactive, doom-and-gloom ones.
"We have a blast making them, and honestly it cracks us up, just the idea of making an over-the-top video about the Green Bay Packers that is kind of absurd and ridiculous," he said.
The group, which also has a podcast called Packing Heat that Buell describes as "NSFW, triple-X," did two videos previously in what, unknowingly at the time, became the Mystic Ceremony trilogy. The first was in 2013, and it was a healing ceremony for Rodgers’ broken collarbone; the second was last year, a quest for the Lombardi Trophy. But since they didn’t work, in that the Packers didn’t win the Super Bowl after either season, the guys decided they needed to make another one.
Part III of the trilogy, which is well-shot and professionally produced by Buell, whose day job is photographer and videographer at Carroll University, has gotten more than 1,000 views as of Wednesday. But it ought to go viral when Packers fans realize its dark, divine ritual was the reason for Green Bay’s miraculous victory.
So what’s next for Buell and friends?
"For the vision quest to come full circle, bring home the Lombardi Trophy," he said. "To quote Lombardi … well actually, I don’t know if this was Lombardi, but attitude is everything, or one of those attitude platitudes."
Buell noted that, prior to the Hail Mary, the Lions game was "pretty much rock bottom," for the Packers. He hopes the videos – in lighthearted spirit if not necessarily dark-magic spirituality – will counterbalance some of the team’s austerity and the fans’ negativity.
"It was really good to see a smile on Rodgers’ face, and really the whole team’s face," he said. "And maybe the power of positivity will prevail in December and into the postseason."
Born in Milwaukee but a product of Shorewood High School (go ‘Hounds!) and Northwestern University (go ‘Cats!), Jimmy never knew the schoolboy bliss of cheering for a winning football, basketball or baseball team. So he ditched being a fan in order to cover sports professionally - occasionally objectively, always passionately. He's lived in Chicago, New York and Dallas, but now resides again in his beloved Brew City and is an ardent attacker of the notorious Milwaukee Inferiority Complex.
After interning at print publications like Birds and Blooms (official motto: "America's #1 backyard birding and gardening magazine!"), Sports Illustrated (unofficial motto: "Subscribe and save up to 90% off the cover price!") and The Dallas Morning News (a newspaper!), Jimmy worked for web outlets like CBSSports.com, where he was a Packers beat reporter, and FOX Sports Wisconsin, where he managed digital content. He's a proponent and frequent user of em dashes, parenthetical asides, descriptive appositives and, really, anything that makes his sentences longer and more needlessly complex.
Jimmy appreciates references to late '90s Brewers and Bucks players and is the curator of the unofficial John Jaha Hall of Fame. He also enjoys running, biking and soccer, but isn't too annoying about them. He writes about sports - both mainstream and unconventional - and non-sports, including history, music, food, art and even golf (just kidding!), and welcomes reader suggestions for off-the-beaten-path story ideas.