Snuggle up with some holiday cheer as OnMilwaukee shares stories of everything merry and bright in the spirit of the season.
The OnMilwaukee Ho Ho Holiday Guide is brought to you by Harley-Davidson Museum and MolsonCoors.
Miller Brewing Co. is offering free rides for New Year’s Eve revelers in Milwaukee – and beyond – for the 36th year.
On Tuesday, Dec. 31 this year in Milwaukee, Miller again will offer free rides from 8 p.m. through the end of service the morning on Jan. 1.
Several popular routes will have extended service until 4 a.m., including:
- CONNECT 1 BRT
- 14 – Entire route
- 18 – Broadway and Knapp to 121st and Greenfield
- 21 – Mayfair Mall to North Avenue and Water Tower
- 24 – MCTS Admin Building to Southridge
- 30 – Entire route, both branches
- PURPLELINE – Bayshore to Franklin Walmart
- BLUELINE – Fifth and Clybourn to Fond du Lac and Constance (Hampton)
- GREENLINE – Entire route
For schedule and route information, visit rideMCTS.com.
“To ensure that those celebrating in Milwaukee have a reliable ride, we are excited to activate the Free Rides program once again across the U.S. this New Year’s Eve,” said Alison Hanrahan, community affairs manager at Molson Coors.
“In collaboration with MCTS, we are looking forward to fostering community and fellowship as we ring in the New Year.”
Launched in Milwaukee, Miller Lite Free Rides has since been offered in cities like Chicago, Dallas, Denver, Minneapolis/St. Paul, Phoenix and Louisville, too – nearly 30 communities across America.
In its first 35 years, the Miller Lite Free Rides partnership with transit systems around the country has provided safe passage home to more than 8 million people. That includes nearly a million in the Milwaukee area alone.
This year, free rides programs provided no-cost transit in 10 cities during five holidays and major sporting events.
Over the past three years, the free rides program has seen a 62 percent increase in ridership. In 2023, the New Year’s Eve Free Rides program served 200,000 people, the highest ridership to date.
“Our ongoing partnership with Miller Lite on New Year’s Eve is one of the highlights of our year,” said Kristina Hoffman, MCTS' director of marketing and communications.
“It’s a great way to fully enjoy the festivities with a fare-free ride around Milwaukee, the hometown of Miller Lite."
For more information, visit MillerLiteFreeRides.com.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
