I haven’t actually seen the new Keep Greater Milwaukee Beautiful (KGMB) billboards, but did notice them on Facebook this morning.
All in all, they’re excellent and truly Milwaukee-based. They’re creative, clever and local. Three things that we love and appreciate here at OnMilwaukee.com.
According to the promotional website litteringiswrongtoo.com, the campaign attempts to equate littering with other "brainless, irrational, ridiculous, thoughtless, twisted, diabolical, rude, sinister, conniving, grievous, just plain wrong wrongs."
It’s a national campaign, but Keep Greater Milwaukee Beautiful localizes it using several Milwaukee area images and icons including MillerCoors, Wolski’s, bubblers, fish fries, State Fair, Miller Park, Summerfest, the Lambeau leap, Secret Stadium Sauce, local personalities Freeway and Milverine and more.
Joelene Lowe Plier, Digital Administrator at Lamar Milwaukee, tells me that Lamar teamed up with KGMB and "started with a list of things totally Milwaukee." From that list, Lamar "came up with copy lines and then added some art."
"We're constantly thinking about additional ads we could create as the KGMB campaign continues. When we started the thought process it was in the thick of the NL Playoffs so we had to taper the baseball references. Now that winter is upon us I think we'll come up with some other ads," added Plier.
See all the images here and use the Talkbacks to add your "just plain wrong wrongs."
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
