Jonathan Frost has been a fan of hip hop group The Wu-Tang Clan since the first time he saw their video for “Protect Ya Neck”on MTV when he was 12 years old.

"After that I was hooked. In high school I would tag the ‘W’ on lockers, desks, walls and any other surface that would accept a Sharpie.  My nickname junior and senior year at Milwaukee Custer was ‘Wu-Tang,’” says Frost.

Fast forward a couple decades and Frost, after working as a music producer, obtained his real estate sales license. In 2018, he started Frost Realty, one of the few Black-owned real estate brokerages in the area.

“My mission as a realtor is to become a leader in residential real estate and a leader in my community,” says Frost. “Everything I do has to have a giving component to it, otherwise what am I doing this for?”

Recently, Frost's two passions collided.

While in the process of planning his next billboard campaign for his business, Frost read online that The Wu-Tang Clan was performing at Summerfest on Saturday, June 25. 

Later that day, one of his buyers shared her frustration with the rising mortgage interest rates and he said jokingly, "Interest rates are temporary, but Wu-Tang is forever."

“She had no idea what I was talking about, so she didn't really get it. But I thought to myself, ‘That’s it!’And Wu-Tang became part of my new ad campaign,” says Frost.

Although a post with a rendering of the billboards has made its way across multiple social media platforms, the real billboards won’t be up until the end of the month.  

For now, Frost isn’t saying where the billboards will be.

As for The Wu-Tang concert at Summerfest, Frost got his tickets. It will be his third time seeing the group.

“Unfortunately, Ol' Dirty Bastard, one of my favorite artists of all time, was missing both times,” says Frost. “Although I missed him in concert, I actually worked on one of ODB's singles off of his last album, ‘Osirus.’ To this day, the work I did for ODB's album is still the highlight of my music production career.”

Although Frost remains a die-hard fan of the Clan to this day, his family and his work are now his main groove.

“My motivation has never been money. My motivation has always been to be in a position to help others who aren't in a position to help themselves,” says Frost.

“More specifically to help combat the effects of the discriminatory practice of redlining. Additionally, I want to be a testimony to other agents of color who are thinking about opening their own firm and let them know that they can do this and it's not as impossible of a goal as you may think. Frost Realty's vision is to build equity for everyone.”