Join us on Saturday, July 22 for some lakeside munchies at the second annual OnMilwaukee Food Truck Fest. Choose from a menu of 20 trucks and enjoy the live music, games and entertainment. It's the biggest gathering of the best food on four wheels.
If you’d have told Jess and Pete Ignatiev of Heirloom MKE two years ago that owning a food truck would be just as gratifying as opening their own restaurant, there’s a better-than-average chance they wouldn’t have believed you.
But much has changed. With the launch of a successful mobile food operation under their belts and the freedom to pave their own way forward, the couple has created not only a popular destination for ordering restaurant-worthy fare – from housemade burrata to steamed mussels and inventive short ribs – but also a reputation for supporting local businesses, building community and backing countless social causes. On this week’s podcast, we’re sitting down with the Ignatievs to chat about their operational philosophy and the fuel that keeps their motors running.
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As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.
When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.
