Collective Soul knows how to rock, but also knows the importance of giving back.
Before the band's Milwaukee performance at The Rave Thursday night, as part of Dentyne's nationwide "Live It Loud" music program, the group inked signatures on a 1960s Fender Telecaster guitar to be auctioned for charity Nov. 20-30.
Proceeds benefit MusiCares, a foundation providing basic living assistance to struggling musicians from the Gulf Coast.
Although the '90s have come and gone, Collective Soul is certainly not struggling these days.
"We've been so blessed and fortunate to be where we are ...(we are) fortunate cats," said lead singer Ed Roland before the show, adding that he's learned two things during the band's long career.
"Have a good accountant (and) maintain a love for what you do."
During the nearly two-hour show, it was clear that Collective Soul loves what it does. It was rock to the 10th degree, and even earplugs couldn't provide any relief. Roland, jumping around on stage in a way that would make Mick Jagger smile, showed his youthful and energetic style, which flowed out into the crowd. The rowdy audience clapped and belted out lyrics upon Roland's command.
The band's 18-song set was of greatest hits caliber, featuring the songs that made Collective Soul famous: "Heavy," "Run," "Listen," "Precious Declaration" and "The World I Know." The band also threw in a couple songs off of their latest release "Youth," including the single "Better Now."
The enticing guitar riffs, the well-orchestrated lighting and the band's stage presence won the crowd over easily. Roland even donned a red Wisconsin sweatshirt that someone from the crowd threw at him.
Two encores were awarded to the enthusiastic audience, and due to the desperate cries, eager fans heard a fine performance of "Shine," as a bright yellow spotlight fittingly illuminated Roland.
