The city's second Bruegger's Bagels location will open in a retail building at 2043 E. North Ave. -- still under construction -- on Milwaukee's East Side, according to local real estate reports. It will be the East Side's only franchise bagel shop.
The new location is the company's seventh in Wisconsin. The company opened its first Milwaukee bakery-café Downtown at 753 N. Water St. on Jan. 12, 2007.
Danielle Swift, public relations counsel for Bruegger's, says the new location will open in October or November.
The new space at 2043 E. North Ave. has been the subject of many rumors, including a possible new Starbucks. Industry sources say that the Starbucks deal will not happen.
Like its other locations, the East Side Bruegger's will offer a full menu that includes kettle boiled bagels, salads, made-to-order sandwiches and coffee, including a daily Fair Trade Certified blend.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
