Brewfinity Brewing Co., which opened in 2016 in Oconomowoc, has announced that it plans to open a second location in spring 2025 at 203 W. Wisconsin Ave. in Pewaukee.
The taproom, which will also have a one-barrel brewhouse, replaces the VeloCity Bike Shop across from Lakefront Park.
“Brewfinity has been looking to add a second location for the last several years," said owner Chad Ostrom, "everything from building a new facility to buying an existing venue to renting space and doing a buildout.
"We have finally found a location we are excited about as it fits into our model and is financially feasible to pursue.”
Ostram says he plans, "to develop a strong calendar of seasonal releases, tapping into holidays and local events."
He expects to have indoor bocce, trivia nights, acoustic music and special events.
"We also wish to create a unique and memorable experience that draws both locals and tourists to our Pewaukee taproom," he said. "(Including) a range of special events, which will transform the taproom into a community hub."
In addition to beer, the new Brewfinity will serve food like brisket sandwiches, pulled pork sandwiches, and other smoked meat dishes.
“When we looked at the surrounding area, we realized there was a niche in doing smoked meats, so we decided that would be our focus for the kitchen,” Ostram said.
Ostram plans to be open daily for lunch and dinner, from 11 a.m. until 11 p.m.
He did not share a specific opening date but noted that he plans to open in phases.
"While the ultimate plan is to create the experience all in-house, we intend to do this in a phased approach," he said. "For example, we intend to smoke the meat at our Oconomowoc location and then bring it to the taproom in Pewaukee to finish the cooking process.
"By phasing the buildout and staffing in a structured manner, we can ensure that each area of our brewery operates smoothly and effectively from day 1."
Brewfinity Brewing opened eight years ago in a brewery that had originally been called Sweet Mullets at N58W39800
Industrial Rd. in Oconomowoc.
You can read more about Brewfinity and Ostram in this interview.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
