The Brewers announced today that they have sold 3 million tickets for the season for just the third time in franchise history. I'll have more on that in a full story tomorrow but for right now, just a quick thought on the matter.

Before the season, I talked to Brewers Vice President of Business Operations Rick Schlesinger about the team's attendance goals and he was quite candid that three million is certainly a goal – and the sign of a successful season.

However, what stood out for me during that interview was the fact that Schlesinger would like to see the day where that "magic number" becomes more of a benchmark for the franchise.

"My goal is frankly for 3 million fans to not be a news story," Schlesinger told me during the Brewers' annual Arctic Tailgate event in February. "I want us to feel like that's expected. I know we have a lot of expectations for ourselves. I know our fans have a lot of expectations for the team.

"From my perspective, I'll tell you: 3 million is where we want to be as a team this year. I want to keep setting attendance records so really, it's 3 million-plus."

The "plus" part shouldn't be a problem. With the team expected to lock up the NL Central in the next few weeks, sellouts (the Brewers have 27 already) should be the norm. Heading into tonight, when the Brewers open a three-game series with St. Louis, the team is ninth in all of baseball with 2,453,617 fans passing through the turnstiles.

As for making three million a regular goal, well ... it's not out of the realm of possibility, even in baseball's smallest media market. They'll need to keep winning, that's for sure, but with many key players locked up for the next few years, it's fair to think that the numbers will stay high.

Only time will tell.