Late this afternoon, Summerfest announced the debut of the Big Gig BBQ, a mix of music, motorcycles and smoked meat coming to Henry Maier Festival Park on Sunday, Sept. 4. 

The Labor Day weekend, Milwaukee Rally-sanctioned event (somehow not named The Big Pig) will serve up barbecue and beer from ten local and national barbecue experts – including Atlas BBQ, Dickey's Barbecue Pit, Double B's BBQ and Burgers, Famous Dave's Bar-b-que, Maxie's, Pitch's, Saz's State House, Silver Spur Texas Smokehouse BBQ, Smoke Shack and The Charcoal Grille and Rotisserie – on the south end of the festival grounds. 

Served along side the barbecue will be live music entertainment at the Briggs & Stratton Big Backyard stage, including a national headlining act to be announced later, two cooking demonstrations by syndicated public access TV show host and food personality Biker Billy, and other country, rock and blues performers. 

"We work hard to find new and innovative ways to bring patrons and businesses together to strengthen the Milwaukee community," said Don Smiley, President and CEO of Milwaukee World Festival, Inc.

"We are thrilled to introduce a brand new event to festival fans and continue to do what we do best, serve up great food and provide nationally acclaimed entertainment in a world class festival setting on Milwaukee’s lake front with the help of our partners."

Tickets for the Big Gig BBQ are on sale now, with general admission tickets costing $15 and VIPig passes – which include admission to the event, four two-ounce barbecue samples from any vendor, four three-ounce beer samples, free parking and a keepsake laminate and lanyard – costing $30. Children under 10 will be admitted for free. Meanwhile, parking will be available for $10 in Summeriest-owned lots.