By Molly Snyder Senior Writer Published Nov 28, 2011 at 2:48 PM

Six years ago, I announced the opening of a new erotic boutique with an emphasis on community health called A Woman's Touch, 200 N. Jefferson St.

Today, sadly, I am reporting that it will close at the end of the year.

Co-owners Ellen Barnard and Dr. Myrtle Wilhite opened the first A Woman's Touch in Madison 10 years prior to opening the Milwaukee shop. According to a staff member, the Milwaukee store sells merchandise online, but doesn't have enough foot traffic to keep the venture profitable. The Madison store will remain open.

A Woman's Touch will not have a going-out-of-business sale, but stop in to say good-bye or pick up a few sassy holiday gifts. I did.


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.